Fantasy Springs Resort Casino
Fantasy Springs Resort Casino, a resort and casino located in the Palm Springs area of Indio California offers luxury rooms and Vegas style gambling and entertainment. iGraphix prepared marketing materials for their monthly newsletter, print ads, brochures, out-of-home banners, flyers and television commercials. Many of their promotions required special details such as the grand opening of their restaurant Joy, their fifth anniversary celebration, and the Autumn Moon festival and concert.
With the strong presence of the Asian community and the ever-growing diversity of Southern California, it was important for Fantasy Springs to advertise promotions and special events in multiple languages.
Asian Branding Campaign
One of the most popular languages you might find on the casino floor other than English are Cantonese and Mandarin. With a high demand for bilingual promotional advertisements, iGraphix created print and televisions ads in these languages.