Project Description

Sky River Casino

With Sky River Casino slated for opening in the second half of 2022, our goal is to develop a brand identity that the overall look and feel is more authentic to your ethnic target audiences. This brand will visually communicate to prospect guests in a format which demonstrates how the property is culturally sensitive, by their appreciation and understanding of traditions and heritage of Asians.

We anticipate that many situations will surface where the General Market brand and Asian brand may be either used in conjunction or independently and have developed them within this parameter. When viewing a campaign, collateral or advertising initiative developed for the AsianMarket, we want the customer to immediately recognize that it falls within the “Sky River brand” umbrella of materials but specifically catered to the individual Chinese, Vietnamese, Korean, Filipino & Southeast Asian guests.

Brand Identity

A Chinese name and icon are the foundation of the entire Asian brand identity. The way the logo/brand is developed speaks to all Asian people in a way that identifies the essence of what the property embodies. Since Sky River has selected天河as theirChinese name and the Vermillion Bird as the auspicious icon, the following concepts will portray the look and feel of the two identities combined

Additional Color Options

The Sky River Asian logo will exists in 4 colors – Gold, Silver, Charcoal, and Main. Gold and silver are consider color of wealth, fortune and luxury in the Asian culture. Using the colors from the Sky River loyalty cards, we created additional color options for more versatile design usage.