When Blanc de Bleu, the world’s first blue color sparkling wine was created, we were tasked to develop a line of support to enhance this beautiful and unique product. We first created the “Something Blue in your Magical Moments” tagline so that audiences can resonate with it’s unique “Tiffany Blue” color & “Celebrate” theme and use it across all marketing mediums. We then created a line of products such as lighted ice buckets, logo printed champagne glasses, lighted display cases, lighted stands to further enhance the sparkling wine. For product display attractiveness, we also created different assortment of tree-like displays in different shapes.
We also developed a list of packaging for the Blanc de Bleu with individual branded wine bags and boxes along with a specially designed Gift Box set that includes two bottles and a pair of champagne glasses. Due to overwhelming response of purchase after launch of sales, a gift card was created to ease the burden of delivery.